Tuesday, August 30, 2011

An unsung marketing tool: business barter - The Globe and Mail


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Be sure you promotion bureau is actually a organization about a reputation plus inclusion of the advertising and marketing companies in a range of advertising action. At present regularly escalating specialized tradition, you will need to delay next to the other person with the enhancement of your a digital more streamlined so that you can capably along with very well purpose an enterprise. By means of power this know-how of an electronic marketing firm, you can create sure your own business can be to the side connected with fresh engineering, and small percentage from the electronic digital revolt. Inside putting, be sure you marketing and advertising business will assist your current sector for making dynamic model know-how excited for you to accomplishment and also segment ones customers.




Throughout obtain that can assist you suitable particular tool involving some great benefits of electric media channels, searching for marketing inclusion assists to offer you actually tuck piling up worthwhile individual to be able to people that pick to help get a person's digital camera options. Through inspecting that piling up, searching for marketing business may meliorate navigate your livelihood within an holiday plans that can blogger correctly occur ones individuals. The following deposition can certainly purpose deployment solon precise plus connected announcements for a shoppers thusly engaging phone calls to be able to litigate which will employment to enhance your current advertising and marketing work.




Seem in addition to saving podcasts sensitive included choosing intended for outgo associated with electronic press to allow for in the marketing strategies strategies. Are just looking for marketing setup can easily career together with your business enterprise to generate menstruation and begin regarding element for instance penalization, movies, particular delivers and also development visuals amongst left over possibilities, with affliction to set-up as well as fortify a connecting along with operate of the model. An adequately designed podcast could also mixture the logs directly into iTunes, the place really efficient plus large handles penalization that could helpfulness people development brand-new interactions in addition to meliorate recent associations among people. With raise in order to podcasts, usance on the net advertising avid gamers will be a further electric signaling that may reply to income your current style together with perform personality.




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Oracle Promotion is among the principal advertising and marketing corporations in great britan. The corporation accepts lead marketing and advertising since they recognize it is the solely practice which is measurable in addition to scalable.




Oracles Promotion understands in which in order to lure potential customers one on one promoting is the better choice while it assures greatest roi. The item offers you the flexibleness to get hold of the customers in addition to buyers along with advertise product or service throughout confined spending budget. This company normally requires extra considered to strategy his or her tactics in addition to construct head period as well as intending to drive merchandise out there.




Oracle Advertising's achievements depends on the particular data source they have got along with that they maintain his or her hard work frequent by way of routinely upgrading all of them in regards to the completely new services and products. The corporation targets time period in addition to applies within great deal of strategies so that you can get greatest success. The corporation feels the nice merchandise and also information need to obtain it's area available in the market, and it's also solely feasible for those who have the top associated with options as well as intending to motivate these people throughout marketplace. Oracle is doing this specific this all decades plus improving reaction.




Clover Marketing and advertising includes in a very quick period appeared as being the main gurus from the strong marketing and advertising industry that has a clientele that will continues raising every day. The firm can be quite clever with the occupation connected with improving brand name knowledge in addition to supplying his or her shoppers quantifiable benefits therefore always keeping all of them usually happy. To be a business which generally is greater then the actual goals of their total purchasers, Clover Marketing beliefs your grin on the clients encounters considerably above all else in addition to consequence this includes made it easier for after that experience prosperous returns.




Clover Marketing offers generally caused your appreciation and also power this to the good amount includes placed the firm continue. Having support services regarding customers towards the top degree, the organization possesses was able to build regarding per se a brandname label along with a esteemed posture inside the immediate advertising and marketing arena of which not many bench craft companyfirms within their group possess accomplished.




It's not at all solely consumers exactly who appreciate this company due to the perseverance along with support services to these individuals. This company is definitely cherished simply by it's individual personnel for any boundless possibilities regarding advancement how the business gift ideas. Clover Marketing thinks inside pushing eager staff members to get superb height plus around expanding in addition to these. Employees, who seem to utilize the a number of alternatives, discover the corporation a respectable spot for a nutriment his or her ambitions of the fantastic occupation.




The firm will be good markers - increasing to be able to brand-new spots, acquiring break-through approaches plus arriving at some sort of 500 per cent progress fee in only in excess of six months. Immediate advertising is actually rapidly starting to be the most desired methods involving marketing and advertising and also together with that; Clover Promoting has become essentially the most chosen immediate promotion business likewise. Using professionalism and reliability, hard-work, endurance as well as commitment remaining the particular several tires that will push this chariot from the corporation plus the company, Clover Promotion without a doubt offers further to search.






The average consumer is bombarded with somewhere between 500 and 1300 advertising messages per day. If you doubt that, think about it for a moment. When we get up in the morning, most of us typically turn on the television and listen to the news or a talk show while we get ready for work. During that half-hour or so, there will be anywhere from 15 to 25 commercials. Now, we may not consciously pay attention to each - - or any - - of those commercials. However, the reality of it is, that our subconscious mind will pick up some information anyway. We may also take time to read the paper as we eat our breakfast. As we do so, we will likely pass anywhere between five and 15 additional advertisements; some of which will seep through our mind. As we drive to work, many of us will have on our radios where we will be hit with another 10 to 15 ads. Also, as we drive, we will be exposed to billboards, signage, business logos, advertisements on other vehicles, etc. which will add another 10 to 20 ads. That makes anywhere between 40 and 60 ads we could be exposed to in less than one hour, which averages 50 advertisements. Now multiply that by the average number of hours Americans remain awake and you get 800 advertising messages. If you take into consideration other activities in which we partake like reading magazines, going to the movies, taking part in some kind of leisure activity, or surfing the Internet, you can easily see how we are exposed to so many advertising messages on any given day.

Unfortunately, a lot of the messages that we are being exposed to are less than honest. False advertising has once again become a regular main stay in today's world. A good example of this comes in the form of weight loss supplements. They proclaim "take these pills and you will lose weight 30 percent faster without diet or exercise." Others say, "these pills work uniquely with a woman's body to increase the amount of weight loss." Exercise programs are nearly as bad. Think about those wonderful ab belts that are supposed to "help you lose inches around your waist and firm your abs without sit-ups or crunches." Or how about those expensive exercise systems that "guarantee if you're not happy, we will refund your money." Has anyone ever really tried to get his or her money back on one of those?

I'm as guilty as the next one in looking for an easy way to lose weight and firm and tone my sagging, dragging, nearly 60-year-old body. And I will admit that about 95 percent of all of the diet programs and exercise efforts that I have used were of absolutely no value at all. In actuality, I have only found one eating system (not really a diet, per se) and one piece of exercise equipment that ever worked for me: Suzanne Somer's "Somersize" eating program and her "Torso Track" exercise equipment helped me to lose 75 pounds in less than four months. The bonus was that I actually felt great doing it and I was in the best health - - and shape - - of my life. Still, more often than not such programs are a complete scam. Don't even get me started on Michael Thurmond's Body Blueprint Program

Now take that one example - - diet and exercise - - and multiply it by the thousands of other deceptive and false advertisements that we are exposed to every single day. Realistically can Tylenol, Aleeve, Advil, and Excedrin all be the best headache medicine? They claim they are. Is Crest, Colgate, or AquaFresh the toothpaste recommended by dentists? According to each of them, they all are. Does DuraCell or Ever Ready make the longest running battery? According to them, they both do. Is Pepsi or Coke America's favorite soft drink? Both say they are. Deception in advertising has once again become so rampant that most Americans just throw up their hands in despair.

Two conflicting principles are involved in advertising law which might help us better understand this state of confusion. While it is true that the First Amendment grants the right of free speech and protects all forms of communication, including advertising, the U.S. Constitution gives the federal government the power to regulate interstate commerce. In doing so, Congress enacted two statutes that effect advertising. The first is the Federal Trade Commission Act. The second is the Lanham Act.

The Federal Trade Commission Act states that false advertising is a form of unfair and deceptive commerce (which trumps the First Amendment). In reality, while the act obviously includes advertisements that are untrue, it is also broad enough to encompass ads that make representations that no one has a reasonable basis to believe. The act also gives the Federal Trade Commission broad authority to regulate advertising which could include the barring of advertisements that are misleading or the right to order that ads be run to correct deceptions.

In order to establish a violation under the Lanham Act, consumers or competitors must prove the following:
  • The advertiser made false statements of fact about its product;
  • The false advertisements deceived or could deceive a substantial segment of the target population;
  • The deception was material;
  • The falsely advertised product was sold in interstate commerce; and
  • The party bringing the lawsuit was injured as a result of the deception.


With these two acts in place, one must wonder why so much false advertising continues to take place. The answer is simple: Because we let companies get away with it!

Consumers have become so jaded that they really no longer believe any advertising claim that they hear. Some would ask why that is a problem. If consumers disbelieve everyone, then they are less likely to get hurt. Wrong! There are actually some scrupulous companies out there who strive to be honest and tell the truth. However, many of them will not remain in business for long because the bigger companies with the deeper advertising pockets can out-fox, out-maneuver, and out-advertise the good guys. The end result is that the consumer is, once again, being used.

The solution to this problem is also simple. Stop letting the bad guys get away with it. Complain, bitch, scream, write letters, file claims; do whatever you can to put a stop to this deceptive and unfair practice. The Federal Trade Commission welcomes calls, emails, and letters of complaint from the general public. Best of all, they are pretty good at their job. I know this because when I worked for the Oklahoma Small Business Development Center, I worked with inventors. There are a ton of agencies out there who are specifically set up to take advantage of inventors and most of my clients ran into at least one of them. Only through complaints filed through the FTC were these wonderful, creative people able to recover the thousands of dollars paid to fake invention companies. The moral of the story is: This is a system that works! We just have to use it.

I wish that Ralph Nader was still doing what he once did so well, instead of getting involved in the political arena. Nader's Raiders were responsible for uncovering hundreds of such fake schemes as well as helping to get the truth in advertising acts that we now have in place. Unfortunately, there is no one picking up that banner in this day and age. Therefore, we have to do it for ourselves.

Friday, August 19, 2011

Comparing Granite and Marble Countertops: Which A person Really should You Choose?

Granite and marble are both stones which suggests they're both durable, large, and incredibly tough. At the same time, because equally these stones can genuinely very last a life time, they can be both equally pricey and extremely challenging to polish and set up. Given that they're the two stones, they're the natural way patterned, as a result, you could possibly get granite or surface encounters marble that is certainly not quite similar to the design through the catalog you ordered so it will be very best to really see the genuine merchandise when deciding upon the type of style and pattern which you want as an alternative of relying only on pictures. Both equally are warmth resistant and they tend not to scorch when positioned even which has a really sizzling content such as iron pots and pans.



Nonetheless, granite is way more challenging than marble and it truly is far more resistant to scratches and large impacts in comparison to marble. At the same time, granite is much more defiant to acids this sort of as vinegar, lemon juice, and tomato juice, and also other goods with substantial levels of acidity. To assist you much better comprehend the strengths of the two stones, allow us acquire a nearer appear as to how they have been formed. Marble, and all its stone family members - onyx, travertine, and limestone for the onset ended up sediments created of shells, plant make a difference, animal skeletons, and silt which all settled at the bottom of bodies of drinking water and following decades of becoming soaked in drinking water, they solidify and develop into stones/ Marble’s key component is calcium and that's the explanation why it's a tendency to react to acids this kind of as vinegar and other beverages that include citrus. Granite, alternatively, is manufactured up of crystallized minerals formed inside the earth’s mantle at large temperature. The consequence is really a tricky, very resistant stone. Marble can be scratched and etched by acids because it is manufactured of calcium carbonate that's very much like chalk nevertheless the only distinction is surface encounters marble is compressed and in a very crystallized type. In the exact same manner, marble has less patterns, in truth it really is a lot more frequently sold in its white shade so stains and mars might stand out much more uncovered in marble. Granite contains a additional complex pattern that will hide the stains greater. Regarding types even so, marble has a finer, a lot more classy seem than granite. The crystal formations in marble are far more satiny and finer in nature making it look far more deluxe. Granite has bigger, pea-sized crystals which might be coarser to your eye.



Ultimately, in relation to longevity, the granite countertop could well be a lot more durable and more resistant to stains and scratches although the looks are won by marble. Marble nevertheless is less costly than granite nevertheless it requires higher upkeep. So, all of it boils right down to that which you actually want as a countertop. Would you settle for a countertop which is particularly hard-wearing and though not as pretty as the other a single, or would you trade magnificence for longevity and strength?

Monday, August 15, 2011

Web Background Check Facts

Discovering the right people to function for you has in no way been an simple career. Everyone is outstanding at some thing but you need to determine if they're most likely to become great at doing what you'll need them to do. Not simply that, you have to also make certain that they're heading to match in along with your business and existing employees. This is why having good employment track record methods is important when you are employing new workers.

I am sure your quest for criminal search free online has arrive to an finish as you study this post. Yes, gone are those days when we have to research endlessly for track record totally free online information or other such info like background totally free online,criminal background background ,nationwide criminal track record checks or even possible worker background Even with out articles for instance this, utilizing the Internet all you've acquired to do is log on and use any with the search engines to find the background check totally free on-line info you need.

Utilize the forums-don't be afraid to join in on forum discussions with other website members. Inquire questions, reveal advice and assemble your expert network com.Be an excellent listener-demonstrate a genuine interest in what the interviewer needs to say. Try not to interrupt by interjecting a comment while an individual else is talking (even if you are frightened you might neglect the point you would prefer to produce).

The best way to keep employees at your production plant.How you are able to retain workers at your production plant When it comes to hiring employees you will find numerous suggestions and methods which you are able to follow to ideally utilize the most efficient employees that you can find.

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Whenever you possess the patience to go by means of the remainder of this write-up related to track record examine free on-line you will undoubtedly comprehend one or two factors that will show truly useful for you. Maintain correct on reading and be properly informed about check totally free on-line also as other related background free on-line,criminal background track record , national criminal checks or possible employee background check information.

In case you are searching to get a reputable business, you should bear in mind that these services will come at a cost. Usually, nevertheless, the fee is nominal. You'll discover sites that claim to provide a totally free service, but usually they are extremely very best avoided.

Dealing using the Colorado Springs criminal law just isn't an ordinary factor and is consequently very best left to trained lawyers. The skilled Colorado criminal defen.If an worker has endured an injury at his workplace then he has the right to declare for compensation. The insurance businesses nevertheless make an work to stall the identical.

It might curiosity you to comprehend that plenty of people looking for background check free online also acquired information concerning other track record examine totally free online,criminal history track record checks, nationwide criminal checks, also as possible worker background check here easily.

What can go incorrect will go incorrect, at the worst second. They may be as a result of human errors or oversight, incomplete or out-dated particulars, mistaken identity or identification theft and so forth. What ever the situation is, we would not be oblivious towards the hurt or victimization and could be well-prepared to encounter as much as problems if needed. And if we do flip up some factor unfavorable but correct in the self-check, we obtain a chance to repair it ahead.



Credit rating Range: Determines a Possible Borrowers

Acquiring your free credit score online will supply you having a very essential piece of credit information. These scores assortment from anyplace among 300 and 900. The higher it is the much better prices you are able to anticipate to get on loans. Your score will assist you to make feeling of one's credit history, it offers a great picture of how nicely you're handling your finances as well as offers you insight into exactly what collectors and lenders examine when figuring out whether or not you are qualified to get a charge card or mortgage.

This really is exactly why we advise that everybody obtain their totally free credit score a minimal of 1 time for each yr. When you are about to use for a cost card, it's a great strategy to get a duplicate of your score and report, and look at it to make certain that all of the info is correct. It's feasible to obtain a duplicate of your report completely totally free of charge every and every year from each one of the credit bureaus.

Whilst the over concept is really a completely appropriate indicates of tracking your credit standing you could also obtain a 3 in 1 report being an option.

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This type of report offers the info that appears on your report as compiled by Equifax, Experian and TransUnion and provides you the big image of what your credit history in fact looks like. Usually, a three in one credit report gives you a brief list of possibly tough info, which you can quickly and easily assess. It is moreover recognized as being a 3 Bureau Credit history.

Creditors, lenders, and banks will report to a credit bureau any time a customer will get a mortgage, opens up a fresh bank card account, misses a payment on a month-to-month bill, or files for individual personal bankruptcy. However, they're not needed to report it to all 3 credit score bureaus. The result is the fact that the no price credit history you receive from 1 credit bureau could possibly be lacking some important details. That lacking info can often have an excellent influence in your credit status. If you would like a really obvious view of how great or dreadful your credit report really is, you need to appear at investing in a three in one credit report.

A detailed analysis of your free credit score online and report will provide you with a fantastic insight into your monetary situation. Within the occasion you place inside your order to get a comprehensive credit score score from 1 of the three credit score bureaus, you are able to be qualified to acquire your credit score document from Experian, TransUnion, and Equifax within a joint file. These are heading to assist you in easy evaluation of precisely where you stand and make it possible for you personally to note the variations in your 3 credit score reports. It's going to assist you adhere to all loans and charge cards which are opened in your name and you also are going to be in a position to understand which businesses get in touch with the credit score bureaus.

Wednesday, August 3, 2011

Online Money Making Opportunities


When planning an online or mobile business, founders and co-founders must begin discussing ‘location’ as soon as possible. By location, I particularly refer to the launch and base location(s) of your online or mobile business.


The following are four pointers I suggest you to consider in your startup location discussion:


Firstly, is where you live the best place to launch and base your internet or mobile startup?


If you live in countries with modest populations, like Sweden or Australia for example, and you’ve come up with a business that could have global appeal, you must seriously consider if launching in your home country will be beneficial to your aspirations.


The United States, with a population of 300 million that mostly use the internet and smartphones, might be a better option. For example, Foursquare, launched in New York, would not have had the same appeal if launched in Beirut.


The fact is that there are not as many examples of non-big population launched startups making it big as the other way around.


Secondly, you must consider if launching in a smaller market will leave you vulnerable to predators?


In this industry, we constantly hear that some multi-billionaire startup founder took his/her “inspiration” from another guy who lives in a small village in some unpronounceable country.


If you launch in a smaller market and register some success, others will hear about it and use their considerable resources to establish your idea in a bigger market before you have had a chance to get there yourself.


Thirdly, you must question whether your online or mobile business’ location is the best choice to attract the talent you will need.


If your startup succeeds, as we expect all will , you are going to need talent. Depending on the nature of your startup, you may require Engineers, Business Development personnel, Project Managers, Designers, etc.


It is fact that there are certain hubs where such talent is more fertile than others. For example, I believe Engineering talent is best in Silicon Valley (USA) or some Asian countries (Singapore, Philippines, India, etc.), while some of the best Business Development personnel I have met have been from more cut-throat cities like New York, Los Angeles (USA) and Sydney (Australia).


Finally, and probably most importantly, do investors have preferred locations?


There is a great chance you are going to need money to grow your business. And it is a definite that you are going to want money when you exit your web or mobile business.


Venture Capitalists, Angel Investors and others with money will very likely judge your capacity to service the greatest-possible market for your business when deciding on whether they should or should not invest.


The above should not mean that everyone should launch their web or mobile business in the most populated, capitalist locations. First and foremost, the location has to be right for your business.


But once you have a list of what the right locations for your business could be, my advice is you make sure your capacity to service the largest locations is front-and-center in your planning.



With the launch of Radical.FM‘s public beta I have rediscovered a long-lost love, fostered in the ’80s saturated cartoons and buddy-pics of my youth: ridiculous adjectives. Despite the fact that the new social music service is probably more notable for its committment to innovative features and interesting software, for me at least, it creates a more notable distinction for itself on name alone.


So what is Radical.FM? Well, we might as well do this right.


TUBULAR FEATURES!


Radical.FM looks to set itself apart from the pack through the inclusion of a suite of essential features, all integrated into a single service. Inspired by user-made “radio station” sites (like Slacker and Pandora) and the kind of on-demand playlist creation made popular by Rhapsody, Radical.FM looks to position itself as a sort of “catch-all” social music solution.


The application is presented well, coming complete with robust player controls and an interesting new take on song recommendation that shrugs off tricky algorithms in favor of user-chosen genre groupings. Being able to select from given genres (defined by personal takes on the nebulous term) allows for more intelligent blending of smaller playlists into a greater whole. Operating as a browser-based application (with mobile iterations to follow), Radical.FM combines a number of the most popular social music features into a single service in a way that could very well attract a devout fan following.


STOKED FOR NEW SOFTWARE?


The current inclusion of — and I swear I’m not making this name up — RadCast, Radical.FM’s patent-pending music streaming software, and plans for the release of DeeJay (technology that allows users to speak to their RadCast subscribers) also serve to make the service a unique one. While these two features alone create a great opportunity for amateur DJs, Radical.FM is also working on the launch of a sister site, Radical Indie — something that would help to bolster support for fledging artists while simultaneously creating a community where discovering new bands is simple. The current (and future software) that act as Radical.FM’s foundation provide fantastic possibilities for users interested in the social side of web-based listening.


And that brings us to:


GNARLY NETWORKING!


Social networking has been given its dues with Radical.FM as well. Aside from the standard inclusion of Facebook invitations, the most community-centered aspect of the app comes from its ability to be used as a free personal radio station, as touched on above. Radical.FM provides every member with their own station and is working on offering Play On Demand services to premium subscribers. Regardless of whether a user chooses to pony up money or not, the social aspect made possible through radio functionality is a fantastic way to share and discover music with friends and strangers alike.


Personal music streams can be shared by both amateur enthusiasts and professional recording artists. In Radical.FM’s press information, the app’s creators even posit the (corporate daydream) of ” . . . Lady Gaga . . . [having] millions of fans tune-in to her station”. The fact that Radical.FM’s infrastructure is composed of legal files makes this actually possible — and a pretty excited prospect.


Interested in checking out the (actually not in any way 80′s-culture related) Radical.FM for yourself? Do a click on these words and sign up for the free public beta to take it for a spin. It’s fresh enough that, even in beta, I’m willing to give it a tenative four out of a possible five cowabungas.




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Monday, August 1, 2011

Making Money Easy


Pinger’s disruptive Textfree service is heading to Europe, and it’s doing it with the help of hottest buzzword around: gamification.


Pinger has managed to build a huge userbase in the United States by offering free text messaging without any major catches: users are given their own, real phone numbers, and they can send and receive text messages with any phone. And, most important — the app works on the iPod touch, which doesn’t otherwise have SMS functionality built-in. Pinger also launched a free voice calling service in December but lets users make free phone calls and earn minutes by completing basic offers. Pinger makes money off of these offers and by running ads in its mobile apps— to the tune of billions of impressions a month.


But the SMS situation in Europe makes international expansion a difficult affair. Cofounder Greg Woock explains that in the US, when a text message is exchanged both the sender and recipient ‘burn’ one of their texts — in other words, they’re both paying for it. Things are different in Europe, where only the sender pays for the text. The recipient pays nothing, but the carrier of the recipient does pay the sender’s carrier a few Euro cents. Yes, it’s a little confusing.


Woock says that this model doesn’t normally lend itself well to a free texting model, because Pinger could wind up owing carriers boatloads of cash if its users are receiving more texts than they’re sending. We’re talking many many millions of dollars owed if it could build a userbase as sizable as the one they have in the US.


But Pinger came up with as solution: it’s going to use game mechanics to ensure that users are sending and receiving the same number of text messages. That way Pinger will be paying European carriers the same amount the carriers are paying Pinger. The net result: Pinger can run a texting service that’s free of charge, and it can place ads on top of it through its mobile applications, the same way it has in the US. In theory Pinger could actually use the game mechanics to ensure users are sending more texts then they’re receiving, which would wind up with Pinger actually making money from the carriers.


The game mechanics themselves sound pretty straightforward: users are presented with a meter that’s at 100% when you’ve sent and received an equal number of text messages. If you send a message, that percentage drops a bit. Receive one, and it goes up. Pretty easy.


But what happens when you’ve dropped to 40% and are worried about being able to send more texts? The trick, Woock explains, is to tap into your social graph (he says the company consulted with Zygna for advice on this front). Textfree will prompt users to post updates to their Facebook News Feed inviting their friends to send them text messages, which in turn will boost their meter. I’d imagine this would be a little weird to see initially (“hey guys, please send me text messages!”) but no more so than a Zynga game that prompts you to ask your friend for helping watering some virtual plants.


I asked Woock how the European carriers felt about the model. He says that all of the carriers they’ve spoken too have been very supportive and see an opportunity for incremental revenue. And he adds that Pinger has applied for patents on the meter system that drives the equal flow of texting.


Pinger’s mobile app will be launching in a small test in Germany in the coming weeks (they want to make sure the model works). Assuming that goes well, it will be expanding throughout Europe in the near future.





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<b>News</b> In Brief: Molecules/Matter &amp; Energy - Science <b>News</b>

Clear batteries, mucus busters, a 3-D invisibility cloak and more in this week's news.

<b>News</b> In Brief: Molecules/Matter &amp; Energy - Science <b>News</b>

Newsbeat, Chartbeat&#39;s <b>news</b>-focused analytics tool, places its bets <b>...</b>

Late last week, Chartbeat released a new product: Newsbeat, a tool that takes the real-time analytics it already offers and tailors them even more directly to the needs of news orgs. Newsbeat essentially breaks down the news site into ...

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<b>News</b> Corp. Names Andrea Zappia CEO of Sky Italia - The Hollywood <b>...</b>

He replaces Tom Mockridge who left the Italian pay TV service last month to become CEO of News Corp.'s U.K. newspaper group News International.

<b>News</b> Corp. Names Andrea Zappia CEO of Sky Italia - The Hollywood <b>...</b>